The Modern Goes Behind the Scenes of Dude Wipes' Marketing Campaign

On November 14th, The Modern College of Design welcomed AAF-Dayton and guest speaker Trey Harness President of Curiosity, for an engaging event.

Trey shared Five Lessons in Disruption, breaking down the marketing strategies that helped Dude Wipes become Ad Age’s Breakout Brand of the Year. He highlighted the importance of organic social media in building brand awareness, along with bold, creative campaigns that resonate with audiences on a personal level.

Attendees gained behind-the-scenes insights into how Dude Wipes disrupted the market with innovative approaches—like a Super Bowl campaign achieved without a massive media buy and even getting Disney to approve humor that pushed boundaries.

‍

‍

‍