Students from The Modern’s Design Leadership Program recently launched a real-world client project in their Integrated Marketing Communication class with the Wayne Township Fire Department. Students met with Chief Jason Beckett and Rob Scott, Kettering Clerk of Courts and Wayne Township firefighter, to kick off the collaboration. The department’s goal is to raise awareness in the community and inspire more people to step up as volunteer firefighters.

Students came prepared with questions and initial ideas, ready to dig into the challenge. Over the course of the semester, they will continue to meet with the chief and staff, conduct research and make site visits. Their work will culminate in a comprehensive marketing plan tailored to the Wayne Township Fire Department.

With the guidance of instructor and Design Leadership Program Director AJ Busé, the project provides students with the chance to apply their skills in strategy, branding and communication to a meaningful cause. It also gives them firsthand experience working with a client, preparing them for the type of collaboration and problem-solving that will define their careers.